Since having her identical twin boys in 2011, founder and owner of Bobo and Pinky, Ashley Johnson, noticed there was a demand for an online platform where parents could shop and consign from the comfort of their own home. Bobo and Pinky sells gently used clothing, wooden and eco friendly toys, as well, showcases handmade items from local artisans. There are many clothing options and products for parents of twins, also offering a 'multiples discount'.